Inspired by the trench coat and its heritage of British design and craftsmanship, burberry my burberry captures the fragrance of a London garden after the rain. The scent is a contemporary British grand floral and features a delicate heart of rose, woven with an unexpected touch of geranium leaf.

A new  fragrance expected on the market in September 2014 will be named MY BURBERRY, and it is inspired by the cult trench coat of the  brand and a London garden after rain. It is announced as a very floral fragrance whose task is to enter the top 10 in the luxury arena of beauty! High aims of the  brand are supported by the announcement that this will be one of the key editions in the fragrance collection of the house, but also that the largest collection on the occasion of a perfume launch so far is being prepared.

British charm is captured by the camera of Mario Testino who will take photos of Kate Moss and Cara Delevingne with the aim to transfer the British style of fragrance and to present the women it was aimed at.