Benetton launched United Dreams collection of scents with positive messages in July 2014. The collection consisted of three women’s fragrance, quickly followed by the fourth. In July 2015, United Dreams Men fragrances are also introduced: Go Far, Be Strong and Aim High. United Dreams Men Aim High is announced as an aromatic scent of male sensuality, stating there are no goals too high. It opens with bitter orange, grapefruit and lemon. The heart consists of a mixture of mint, nutmeg, geranium and sage, placed at the base of patchouli, vetiver, moss and amber.