Benetton launched United Dreams collection of scents with positive messages in July 2014. The collection consisted of three women’s fragrance, quickly followed by the fourth. In July 2015, United Dreams Men fragrances are also introduced: Go Far, Be Strong and Aim High. United Dreams Men Go Far is described as the scent of fresh marine notes, which represents a brave character. It opens with accords of lemon, lime and marine notes. The heart includes blue lotus, cardamom and lavender, placed at the base of moss, cedar and amber.

Benetton presents United Dreams Together for him, a pure and masculine fragrance with an intense spirit like love. The smooth, masculine blend opens with a citrus burst of bergamot and tangerine, enhanced by juniper and a pinch of spicy black pepper. At the passionate heart of the perfume, aromatic notes of lavender, velvety geranium and thyme are wrapped in a transparent watery accord for extra luminosity. And intensified at the base by elegant amber and moss, creamy tonka bean and sensual cedarwood. Intense as a kiss.