Benetton launched United Dreams collection of scents with positive messages in July 2014. The collection consisted of three women’s fragrance, quickly followed by the fourth. In July 2015, United Dreams Men fragrances are also introduced: Go Far, Be Strong and Aim High. United Dreams Men Aim High is announced as an aromatic scent of male sensuality, stating there are no goals too high. It opens with bitter orange, grapefruit and lemon. The heart consists of a mixture of mint, nutmeg, geranium and sage, placed at the base of patchouli, vetiver, moss and amber.

New fragrances from the house of Benetton within the Colors de Benetton collection are named Pink and Blue. Both editions are intended for women, presented by the campaign in a way that promotes “diversity, multiculturalism, beauty, and optimism.” The perfumes are made under the license of Puig as fresh and youthful creations. Colors de Benetton Blue is a relaxing and refreshing citrusy fragrance. The top notes include bitter orange, lemon, and yuzu and lead to the heart of orange blossom, freesia, and a mate accord. The base notes include cedarwood, tonka bean, and musk. Both fragrances are available in round bottles with gold-colored stoppers designed in the logo of the house as 80 ml Eau de Toilette