Benetton launched United Dreams collection of scents with positive messages in July 2014. The collection consisted of three women’s fragrance, quickly followed by the fourth. In July 2015, United Dreams Men fragrances are also introduced: Go Far, Be Strong and Aim High.

United Dreams Men Aim High is announced as an aromatic scent of male sensuality, stating there are no goals too high. It opens with bitter orange, grapefruit and lemon. The heart consists of a mixture of mint, nutmeg, geranium and sage, placed at the base of patchouli, vetiver, moss and amber.

Benetton presents United Dreams Together for him, a pure and masculine fragrance with an intense spirit like love. The smooth, masculine blend opens with a citrus burst of bergamot and tangerine, enhanced by juniper and a pinch of spicy black pepper. At the passionate heart of the perfume, aromatic notes of lavender, velvety geranium and thyme are wrapped in a transparent watery accord for extra luminosity. And intensified at the base by elegant amber and moss, creamy tonka bean and sensual cedarwood. Intense as a kiss.