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New fragrances from the house of Benetton within the Colors de Benetton collection are named Pink and Blue. Both editions are intended for women, presented by the campaign in a way that promotes “diversity, multiculturalism, beauty, and optimism.” The perfumes are made under the license of Puig as fresh and youthful creations. Colors de Benetton Blue is a relaxing and refreshing citrusy fragrance. The top notes include bitter orange, lemon, and yuzu and lead to the heart of orange blossom, freesia, and a mate accord. The base notes include cedarwood, tonka bean, and musk. Both fragrances are available in round bottles with gold-colored stoppers designed in the logo of the house as 80 ml Eau de Toilette.

United Dreams Dream Big by Benetton, was launched in 2016 for the modern man . This masculine fragrance is the perfect nighttime scent with warm and spicy tones. The citrusy opening is comprised of bergamot and mandarin orange. Cypress wood and orange blossom form the creamy heart. Praline, vanilla and tonka bean close the cologne at the base. Launched in 1965, the Italian fashion company Benetton is known for its vibrant clothing designs and memorable marketing campaigns. During the 1980s, the company began selling original colognes and perfumes.