Benetton launches the new collection of fragrances United Dreams in July 2014. The collection consists of three feminine fragrances that carry a positive message to believe in your dreams: Stay Positive, Love Yourself and Live Free. Love Yourself is a sensual and feminine fragrance with top notes of pear, raspberry, apricot, and bergamot. The heart is composed of jasmine, freesia, and rose, laid on the base of amber, musk, and sandalwood

New fragrances from the house of Benetton within the Colors de Benetton collection are named Pink and Blue. Both editions are intended for women, presented by the campaign in a way that promotes “diversity, multiculturalism, beauty, and optimism.” The perfumes are made under the license of Puig as fresh and youthful creations. Colors de Benetton Blue is a relaxing and refreshing citrusy fragrance. The top notes include bitter orange, lemon, and yuzu and lead to the heart of orange blossom, freesia, and a mate accord. The base notes include cedarwood, tonka bean, and musk. Both fragrances are available in round bottles with gold-colored stoppers designed in the logo of the house as 80 ml Eau de Toilette.