Benetton launched United Dreams collection of scents with positive messages in July 2014. The collection consisted of three women’s fragrance, quickly followed by the fourth. In July 2015, United Dreams Men fragrances are also introduced: Go Far, Be Strong and Aim High.

United Dreams Men Go Far is described as the scent of fresh marine notes, which represents a brave character. It opens with accords of lemon, lime and marine notes. The heart includes blue lotus, cardamom and lavender, placed at the base of moss, cedar and amber.