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Benetton launched United Dreams collection of scents with positive messages in July 2014. The collection consisted of three women’s fragrance, quickly followed by the fourth. In July 2015, United Dreams Men fragrances are also introduced: Go Far, Be Strong and Aim High. United Dreams Men Aim High is announced as an aromatic scent of male sensuality, stating there are no goals too high. It opens with bitter orange, grapefruit and lemon. The heart consists of a mixture of mint, nutmeg, geranium and sage, placed at the base of patchouli, vetiver, moss and amber.

United Dreams Dream Big by Benetton, was launched in 2016 for the modern man . This masculine fragrance is the perfect nighttime scent with warm and spicy tones. The citrusy opening is comprised of bergamot and mandarin orange. Cypress wood and orange blossom form the creamy heart. Praline, vanilla and tonka bean close the cologne at the base. Launched in 1965, the Italian fashion company Benetton is known for its vibrant clothing designs and memorable marketing campaigns. During the 1980s, the company began selling original colognes and perfumes.